The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Sliding Mom
Agency: Wolf BKK / Bangkok + Factory01 / Bangkok + One Cool Production / Bangkok + Mellow Tunes / Bangkok
Client: CP-Meiji Category: Short Form Video / Single
For Papa!
Agency: McCann / New York + BBDO / Chicago + Local Produce
Client: Instacart Category: Short Form Video / Single
Ghost Roommate
Agency: TBWA\Chiat\Day / Chicago
Client: Skittles Category: Short Form Video / Series / Episodic
The shooting
Agency: Grey México / Mexico City + Oriental Films / Mexico City
Client: La Unión newspaper and Articulo 19 Category: Long Form Video / Single
Discover Your Future
Agency: Wieden+Kennedy / Portland + Prettybird / Los Angeles + Trim Editing / London + Netflix / Los Angeles
Client: Netflix Category: Long Form Video / Single
Someday
Agency: TBWA\Media Arts Lab / Los Angeles + Squeak E. Clean + Final Cut + MJZ
Client: Apple Category: Long Form Video / Single
A TI, ¿QUIÉN TE ESPERA?
Agency: Wieden+Kennedy Mexico + Victoria / CDMX + Colossal / Curitiba + The Youth / Curitiba
Client: Cerveza Victoria Category: Long Form Video / Single
18 Months
Agency: Klick Health / Toronto + Jamute + Zombie Animation
Client: Second Nurture Category: Long Form Video / Single
The Trial of Luka Doncic
Agency: Wieden+Kennedy / Portland + Jordan Brand / Beaverton + Caviar + JOINT Editorial / Portland
Client: Jordan Brand Category: Long Form Video / Single
Death of a Salesman
Agency: BBDO / Bangkok + Suneta House / Bangkok
Client: CPF Restaurant and Foods Chain Co.,Ltd. / Five Star Chicken Category: Long Form Video / Single
The Philipstown WireCar Grand Prix
Agency: Accenture Song South Africa + Accenture Song Content CGI Studio Hamburg / Hamburg + Giant Films
Client: The Philipstown WireCar Foundation Category: Full Length Video / Single
Last Dance With Mary Jane
Agency: PS 260
Client: Snoop Dogg featuring Jelly Roll Category: Music Videos / Artist
Hearing 1945
Agency: INNOCEAN / Seoul + PLANIT / Seoul
Client: Binggrae & The Ministry of Patriots and Veterans Affair Category: Audio
Chili's: Scranton Branch
Agency: It's Advertising Time. / Richmond + Chili's Grill & Bar / Dallas, TX + Benchmob / Culver City, CA + FoxDen / Los Angeles
Client: Chili's Grill & Bar Category: Experiential / Brand Installations
The Official Thingertips of Cheetos
Agency: Goodby Silverstein & Partners
Client: Cheetos Category: Experiential / Brand Installations
Deliver the Rainbow
Agency: TBWA\Chiat\Day / Chicago
Client: Skittles Category: Experiential / In-Person Events
Gulf of Mexico (Bar)
Agency: LePub Mexico + Tecate by Heineken México + Monks Mexico + LANDIA / Mexico City
Client: Tecate by Heineken Group Category: Experiential / In-Person Events
Destroy Valentine’s Day
Agency: Ogilvy / Mumbai
Client: Cadbury 5 Star Category: Experiential / Virtual & Hybrid Events
Vaseline Verified
Agency: Ogilvy / Singapore + Ogilvy South Africa + Ogilvy UK / London + Ogilvy / New York
Client: Vaseline Category: User-Generated Content (UGC)
Abracadabra: From Fan to Featured
Agency: McCann XBC / New York
Client: Mastercard Category: User-Generated Content (UGC)
The Official Thingertips of Cheetos
Agency: Goodby Silverstein & Partners
Client: Cheetos Category: Brand Universe and Franchise
Tide Collateral Stains
Agency: Saatchi & Saatchi NY / New York + O Positive / New York + MSL / New York + Procter & Gamble / Cincinnati
Client: Tide Category: Brand Universe and Franchise
FICTIONAL INSURANCE
Agency: DDB Colombia (TBWA\Colombia) / Bogotá
Client: RCN/ SEGUROS DEL ESTADO Category: Commerce
Too True Crime
Agency: Rethink / Toronto + Canadian Femicide Observatory of Justice & Accountability / Guelph
Client: Canadian Femicide Observatory of Justice & Accountability Category: Branded Entertainment for Good
Kyikatejê
Agency: Area 23 / New York
Client: Gavião Kyikatejê Futebol Clube Category: Branded Entertainment for Good
18 Months
Agency: Klick Health / Toronto + Jamute + Zombie Animation
Client: Second Nurture Category: Branded Entertainment for Good
Original Forever
Agency: Johannes Leonardo / New York + adidas UK + ProdCo + Meets Small World
Client: adidas Originals Category: Brand Partnerships
The Trial
Agency: Klick Health / Toronto + Taking Over + Golen Hum + BUF Company
Client: All* In Action Fund Category: Craft / Storytelling
18 Months
Agency: Klick Health / Toronto + Jamute + Zombie Animation
Client: Second Nurture Category: Craft / Storytelling
A TI, ¿QUIÉN TE ESPERA?
Agency: Wieden+Kennedy Mexico + Victoria / CDMX + Colossal / Curitiba + The Youth / Curitiba
Client: Cerveza Victoria Category: Craft / Storytelling
The Philipstown WireCar Grand Prix
Agency: Giant Films / Cape Town + Accenture Song South Africa + The Philipstown WireCar Foundation
Client: The Philipstown WireCar Foundation Category: Craft / Storytelling
Fast Food Financing
Agency: It's Advertising Time. / Richmond + m ss ng p eces / New York + Chili's Grill & Bar / Dallas, TX + Edelman / Chicago
Client: Chili's Grill & Bar Category: Craft / Use of Humor
For Papa!
Agency: McCann / New York + BBDO / Chicago + Local Produce
Client: Instacart Category: Craft / Art Direction
Someday
Agency: TBWA\Media Arts Lab / Los Angeles + MJZ + Squeak E. Clean + Final Cut
Client: Apple Category: Craft / Art Direction
18 Months
Agency: Klick Health / Toronto + Jamute + Zombie Animation
Client: Second Nurture Category: Craft / Art Direction
Caption with Intention
Agency: Omnicom / Chicago + Omnicom Production / Chicago + Pes Motion Studio / Chicago
Client: Rakish Entertainment Category: Craft / Use of Technology
Hearing 1945
Agency: INNOCEAN / Seoul + PLANIT / Seoul
Client: Binggrae & The Ministry of Patriots and Veterans Affair Category: Craft / Use of Technology
See It Differently
Agency: Uncommon Creative Studio / London + Tenthree / London + Blinkink / London
Client: BRITBOX Category: Innovation / Execution in Branded Entertainment
FICTIONAL INSURANCE
Agency: DDB Colombia (TBWA\Colombia) / Bogotá
Client: RCN/ SEGUROS DEL ESTADO Category: Innovation / Use of Media in Branded Entertainment
Buzzcodes
Agency: VML Canada
Client: Volkswagen Category: Innovation / Use of Media in Branded Entertainment
Award:
2026 Branded Entertainment Merit Award
Agency:
Wolf BKK / Bangkok + Factory01 / Bangkok + One Cool Production / Bangkok + Mellow Tunes / Bangkok
Client:
CP-Meiji
Title:
Sliding Mom
Category:
Short Form Video / Single
Annual ID:
OS26_BE031M
Award:
2026 Branded Entertainment Merit Award
Agency:
McCann / New York + BBDO / Chicago + Local Produce
Client:
Instacart
Title:
For Papa!
Category:
Short Form Video / Single
Annual ID:
OS26_BE032M
Award:
2026 Branded Entertainment Merit Award
Agency:
TBWA\Chiat\Day / Chicago
Client:
Skittles
Title:
Ghost Roommate
Category:
Short Form Video / Series / Episodic
Annual ID:
OS26_BE033M
Award:
2026 Branded Entertainment Merit Award
Agency:
Grey México / Mexico City + Oriental Films / Mexico City
Client:
La Unión newspaper and Articulo 19
Title:
The shooting
Category:
Long Form Video / Single
Annual ID:
OS26_BE034M
Award:
2026 Branded Entertainment Merit Award
Agency:
Wieden+Kennedy / Portland + Prettybird / Los Angeles + Trim Editing / London + Netflix / Los Angeles
Client:
Netflix
Title:
Discover Your Future
Category:
Long Form Video / Single
Annual ID:
OS26_BE035M
Award:
2026 Branded Entertainment Merit Award
Agency:
Scholz & Friends / Berlin
Client:
GOT BAG
Title:
GOATS GOT BAG
Category:
Long Form Video / Single
Annual ID:
OS26_BE036M
Award:
2026 Branded Entertainment Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles + Squeak E. Clean + Final Cut + MJZ
Client:
Apple
Title:
Someday
Category:
Long Form Video / Single
Annual ID:
OS26_BE037M
Award:
2026 Branded Entertainment Merit Award
Agency:
Wieden+Kennedy Mexico + Victoria / CDMX + Colossal / Curitiba + The Youth / Curitiba
Client:
Cerveza Victoria
Title:
A TI, ¿QUIÉN TE ESPERA?
Category:
Long Form Video / Single
Annual ID:
OS26_BE038M
Award:
2026 Branded Entertainment Merit Award
Agency:
Klick Health / Toronto + Jamute + Zombie Animation
Client:
Second Nurture
Title:
18 Months
Category:
Long Form Video / Single
Annual ID:
OS26_BE039M
Award:
2026 Branded Entertainment Merit Award
Agency:
Wieden+Kennedy / Portland + Jordan Brand / Beaverton + Caviar + JOINT Editorial / Portland
Client:
Jordan Brand
Title:
The Trial of Luka Doncic
Category:
Long Form Video / Single
Annual ID:
OS26_BE040M
Award:
2026 Branded Entertainment Merit Award
Agency:
BBDO / Bangkok + Suneta House / Bangkok
Client:
CPF Restaurant and Foods Chain Co.,Ltd. / Five Star Chicken
Title:
Death of a Salesman
Category:
Long Form Video / Single
Annual ID:
OS26_BE041M
Award:
2026 Branded Entertainment Merit Award
Agency:
Accenture Song South Africa + Accenture Song Content CGI Studio Hamburg / Hamburg + Giant Films
Client:
The Philipstown WireCar Foundation
Title:
The Philipstown WireCar Grand Prix
Category:
Full Length Video / Single
Annual ID:
OS26_BE042M
Award:
2026 Branded Entertainment Merit Award
Agency:
PS 260
Client:
Snoop Dogg featuring Jelly Roll
Title:
Last Dance With Mary Jane
Category:
Music Videos / Artist
Annual ID:
OS26_BE043M
Award:
2026 Branded Entertainment Merit Award
Agency:
INNOCEAN / Seoul + PLANIT / Seoul
Client:
Binggrae & The Ministry of Patriots and Veterans Affair
Title:
Hearing 1945
Category:
Audio
Annual ID:
OS26_BE044M
Award:
2026 Branded Entertainment Merit Award
Agency:
It's Advertising Time. / Richmond + Chili's Grill & Bar / Dallas, TX + Benchmob / Culver City, CA + FoxDen / Los Angeles
Client:
Chili's Grill & Bar
Title:
Chili's: Scranton Branch
Category:
Experiential / Brand Installations
Annual ID:
OS26_BE045M
Award:
2026 Branded Entertainment Merit Award
Agency:
Goodby Silverstein & Partners
Client:
Cheetos
Title:
The Official Thingertips of Cheetos
Category:
Experiential / Brand Installations
Annual ID:
OS26_BE046M
Award:
2026 Branded Entertainment Merit Award
Agency:
TBWA\Chiat\Day / Chicago
Client:
Skittles
Title:
Deliver the Rainbow
Category:
Experiential / In-Person Events
Annual ID:
OS26_BE047M
Award:
2026 Branded Entertainment Merit Award
Agency:
LePub Mexico + Tecate by Heineken México + Monks Mexico + LANDIA / Mexico City
Client:
Tecate by Heineken Group
Title:
Gulf of Mexico (Bar)
Category:
Experiential / In-Person Events
Annual ID:
OS26_BE048M
Award:
2026 Branded Entertainment Merit Award
Agency:
Ogilvy / Mumbai
Client:
Cadbury 5 Star
Title:
Destroy Valentine’s Day
Category:
Experiential / Virtual & Hybrid Events
Annual ID:
OS26_BE049M
Award:
2026 Branded Entertainment Merit Award
Agency:
Ogilvy / Singapore + Ogilvy South Africa + Ogilvy UK / London + Ogilvy / New York
Client:
Vaseline
Title:
Vaseline Verified
Category:
User-Generated Content (UGC)
Annual ID:
OS26_BE050M
Award:
2026 Branded Entertainment Merit Award
Agency:
McCann XBC / New York
Client:
Mastercard
Title:
Abracadabra: From Fan to Featured
Category:
User-Generated Content (UGC)
Annual ID:
OS26_BE051M
Award:
2026 Branded Entertainment Merit Award
Agency:
Goodby Silverstein & Partners
Client:
Cheetos
Title:
The Official Thingertips of Cheetos
Category:
Brand Universe and Franchise
Annual ID:
OS26_BE052M
Award:
2026 Branded Entertainment Merit Award
Agency:
Saatchi & Saatchi NY / New York + O Positive / New York + MSL / New York + Procter & Gamble / Cincinnati
Client:
Tide
Title:
Tide Collateral Stains
Category:
Brand Universe and Franchise
Annual ID:
OS26_BE053M
Award:
2026 Branded Entertainment Merit Award
Agency:
BarkleyOKRP / Kansas City
Client:
Frontier
Title:
The Big Redemption
Category:
Commerce
Annual ID:
OS26_BE054M
Award:
2026 Branded Entertainment Merit Award
Agency:
DDB Colombia (TBWA\Colombia) / Bogotá
Client:
RCN/ SEGUROS DEL ESTADO
Title:
FICTIONAL INSURANCE
Category:
Commerce
Annual ID:
OS26_BE055M
Award:
2026 Branded Entertainment Merit Award
Agency:
Rethink / Toronto + Canadian Femicide Observatory of Justice & Accountability / Guelph
Client:
Canadian Femicide Observatory of Justice & Accountability
Title:
Too True Crime
Category:
Branded Entertainment for Good
Annual ID:
OS26_BE056M
Award:
2026 Branded Entertainment Merit Award
Agency:
Area 23 / New York
Client:
Gavião Kyikatejê Futebol Clube
Title:
Kyikatejê
Category:
Branded Entertainment for Good
Annual ID:
OS26_BE057M
Award:
2026 Branded Entertainment Merit Award
Agency:
Klick Health / Toronto + Jamute + Zombie Animation
Client:
Second Nurture
Title:
18 Months
Category:
Branded Entertainment for Good
Annual ID:
OS26_BE058M
Award:
2026 Branded Entertainment Merit Award
Agency:
TBWA\Chiat\Day / Chicago
Client:
Skittles
Title:
Deliver the Rainbow
Category:
Brand Partnerships
Annual ID:
OS26_BE059M
Award:
2026 Branded Entertainment Merit Award
Agency:
Johannes Leonardo / New York + adidas UK + ProdCo + Meets Small World
Client:
adidas Originals
Title:
Original Forever
Category:
Brand Partnerships
Annual ID:
OS26_BE060M
Award:
2026 Branded Entertainment Merit Award
Agency:
Klick Health / Toronto + Taking Over + Golen Hum + BUF Company
Client:
All* In Action Fund
Title:
The Trial
Category:
Craft / Storytelling
Annual ID:
OS26_BE061M
Award:
2026 Branded Entertainment Merit Award
Agency:
Klick Health / Toronto + Jamute + Zombie Animation
Client:
Second Nurture
Title:
18 Months
Category:
Craft / Storytelling
Annual ID:
OS26_BE062M
Award:
2026 Branded Entertainment Merit Award
Agency:
Wieden+Kennedy Mexico + Victoria / CDMX + Colossal / Curitiba + The Youth / Curitiba
Client:
Cerveza Victoria
Title:
A TI, ¿QUIÉN TE ESPERA?
Category:
Craft / Storytelling
Annual ID:
OS26_BE063M
Award:
2026 Branded Entertainment Merit Award
Agency:
Giant Films / Cape Town + Accenture Song South Africa + The Philipstown WireCar Foundation
Client:
The Philipstown WireCar Foundation
Title:
The Philipstown WireCar Grand Prix
Category:
Craft / Storytelling
Annual ID:
OS26_BE064M
Award:
2026 Branded Entertainment Merit Award
Agency:
It's Advertising Time. / Richmond + m ss ng p eces / New York + Chili's Grill & Bar / Dallas, TX + Edelman / Chicago
Client:
Chili's Grill & Bar
Title:
Fast Food Financing
Category:
Craft / Use of Humor
Annual ID:
OS26_BE065M
Award:
2026 Branded Entertainment Merit Award
Agency:
McCann / New York + BBDO / Chicago + Local Produce
Client:
Instacart
Title:
For Papa!
Category:
Craft / Art Direction
Annual ID:
OS26_BE066M
Award:
2026 Branded Entertainment Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles + MJZ + Squeak E. Clean + Final Cut
Client:
Apple
Title:
Someday
Category:
Craft / Art Direction
Annual ID:
OS26_BE067M
Award:
2026 Branded Entertainment Merit Award
Agency:
Klick Health / Toronto + Jamute + Zombie Animation
Client:
Second Nurture
Title:
18 Months
Category:
Craft / Art Direction
Annual ID:
OS26_BE068M
Award:
2026 Branded Entertainment Merit Award
Agency:
Omnicom / Chicago + Omnicom Production / Chicago + Pes Motion Studio / Chicago
Client:
Rakish Entertainment
Title:
Caption with Intention
Category:
Craft / Use of Technology
Annual ID:
OS26_BE069M
Award:
2026 Branded Entertainment Merit Award
Agency:
INNOCEAN / Seoul + PLANIT / Seoul
Client:
Binggrae & The Ministry of Patriots and Veterans Affair
Title:
Hearing 1945
Category:
Craft / Use of Technology
Annual ID:
OS26_BE070M
Award:
2026 Branded Entertainment Merit Award
Agency:
Uncommon Creative Studio / London + Tenthree / London + Blinkink / London
Client:
BRITBOX
Title:
See It Differently
Category:
Innovation / Execution in Branded Entertainment
Annual ID:
OS26_BE071M
Award:
2026 Branded Entertainment Merit Award
Agency:
DDB Colombia (TBWA\Colombia) / Bogotá
Client:
RCN/ SEGUROS DEL ESTADO
Title:
FICTIONAL INSURANCE
Category:
Innovation / Use of Media in Branded Entertainment
Annual ID:
OS26_BE072M